Makeing engaging video that also informs can be tricky: you
don’t want to put your viewer to sleep but you need to get your messages
across. Let’s look at how you can do that effectively by considering your video
Why Use Infographics
You might be making a marketing video, a presentation for
work, or simply just need to include some facts and figures in your video, and
you want to do that in as visually an engaging way as you can.
Infographics can sound boring, but we just need to think
about it creatively. It’s all about storytelling in the same way as regular
video, but with facts and data rather than footage or stills. Video infographics
go much further than, say, a more traditional PowerPoint presentation. You can
create something interesting that people will remember long after they’ve
watched your film.
How to Create Infographics for Video
Know Your Audience
This will come of no surprise to you, it’s the same with all
video, but… know your audience! More than that, know what you want from the
video, what is it you want your viewer to take away once they’ve seen your
Think About Narration
Sometimes visuals of data can be a little overwhelming on
their own, even with fancy sound effects. Think about some complimentary
narration to help explain what your audience is seeing. People take in
information in different ways, and many people will absorb facts better when
they hear them spoken, as well as seeing them on screen.
Understand the Types of Visual Display
Just picking any old graph or diagram to display your data
can actually have an adverse effect. We’ve become accustomed to seeing certain
information displayed in a particular way; for example we know that maps are
usually to show something geographical, graphs are often best for comparisons,
and so on.
Putting it All Together
A bit like putting any video together, it helps to arrange
your information into an appropriate order, whether that’s chronological, a
timeline, or by data type. Only once you’ve got your information present and
correct can you really begin to enhance it visually.
Try a Template
Using a video template to create your infographic video will
save a lot of time, and it’s easy to make small changes to get the template
looking right for your video. There are lots of infographic
templates to choose from at Envato Elements, and you can download as many
as you like once you’ve subscribed. Here’s a great example: