How and Why to Have Consistent Branding in Your Videos (and Beyond)
When making a video you can end up with many versions of the same project but, if you can keep consistency in your branding, even if your film varies a little across platforms it will stay recognisably yours. Let’s look at how you can do that.
Why Does Consistency Really Matter?
We’re over-saturated with digital content today. It’s easy to see a video, and even think it was great, without actually remembering who made it. Brand awareness is a slow process that requires patience, but if you keep everything consistent you should be able to see growth in recognition and build up a viewership who will trust and share the videos you put out.
Good branding is part of building your reputation and should be as much a part of the thought that goes into your video, as the tone, style and sound are.
How to Create Your Branding
Branding guidelines state the basic style principles and visual identity of your business. Having a guideline for your business is an important tool; a clear document that helps define and communicate the character of your business.
Your branding also needs to fit customers expectations for your customers. That means thinking about everything from colour, to font, layout, style and more. If you’re a filmmaker then it’s likely your video ‘brand’ will always be growing and developing. Try to keep a familiarity and replicate that across everything you make, from your website to anything you put out to market your business.
What Kind of Logo?
In your videos, you’ll likely want to animate your logo, but just remember that it’s also going to have to be used as a still image in places, so make sure it works both ways and is recognisably yours.
Don’t Get Bored
As we progress, we can often feel bored or frustrated by old logos and branding, but changing it up every year is a guaranteed way to confuse your audience. If you really must update your logo, do it gradually, keeping the familiar elements that are recognisable to your viewers.
Templates, particularly bundles, can be a great starting point for pulling your branding together and giving it a consistent and recognisable look. Envato Elements has a great range of video and social media templates, and you can download and try as many as you like for a monthly subscription.