If you’re a professional or keen video producer, chances
are you’re going to need a lower third at some point in your career.
A lower third is a graphic overlay placed in the lower area
of the screen in a video or film production. Though it can be used to help
reinforce a brand, it is most often used to display a limited amount of contextual
information, like someone’s name, title, location, the name of a song, and so forth.
Lower thirds are usually composed of one to three lines or
tiers, and some have animated backgrounds and text while others do
They’re most often created using a video’s alpha
channel to make some parts transparent so that the video they’re placed on top
of can show through.
Of course, it is possible to create your own lower thirds,
but there’s no need to reinvent the wheel when there are so many great pre-made selections
available to choose from.
Here are 20 fantastic choices from VideoHive,
which I’ve arranged in three popular categories to get you started.
Corporate doesn’t have to mean boring and stodgy, and the seven
lower thirds in this section are a perfect example of how to blend level-headed
design with a certain elegance and creativity that will inspire interest
instead of an afternoon nap.
They’re ideal for large or small businesses as
well as traditional or Internet broadcasts.
Comprised of four
differently coloured animated lower thirds, Air
Lined Lower Third is an elegant solution for any corporate project that
needs a lower third. Conveniently, the colours can be changed using Hue/Saturation
Lower Third gives you a choice of lower thirds of two lengths, short and
long, to accommodate different text lengths. You also have a choice of five
different colours that will match a variety of tastes and colour schemes.
Lower Third is quite a simple lower third, but what it lacks in complexity,
it certainly makes up for in style. This two-tier lower third is available in three
colours and would suit projects where you need to add contextual text using a style with a light touch.
Third starts off as a burst of light at the lower centre of the frame and
spreads out to create a semi-transparent lower third’s banner with subtle light
flares in the background. It is
very well suited to a variety of corporate projects but would also fit in well
with motivational or science videos.
transparent glass animate to form the two-tier text banners in Glass Lower
Third. Users have a choice of four different colours, and the banners sits in the lower
middle of the screen and can accommodate quite long text.
Lower Third features two-tier text banners with a glassy top tier in your
choice of eight colours and an off-white bottom tier that folds down from the
top one. Would work equally well
in a business presentation or a traditional TV or online news broadcast.
If you’re looking to add a bit of fun to your videos, then
these Lower Thirds are ideal for you.
They may be a bit too funky and light-hearted
for a business presentation but will definitely fit in well with videos dealing
with fashion, music, lifestyle and certain kinds of product or commercial
With alternate layers
of circles in solid colours and animated shapes, Fashion
Lower Third 8 will bring a playfulness to your video. Available in colour or black and white, this
lower third is best for users who don’t have much text to display but want to
do so in a fun way.
Animated Lower Third will definitely not suit every project, but would work
very well for opening and closing credits, sales or product announcements in a
commercial video, or any one-off occasion in a video that you want to make an
impact and get the viewer’s attention.
Lower Third may be the simplest, the most abstract and the most stylish of
the lower thirds in this section.
It opens on the lower left of the screen by fanning out in a kaleidoscope of
colour before settling into a beautiful purple asymmetrical banner on which you
can write your text. After nine seconds, the banner folds away in the same
manner it opened up.
The lower thirds in this collection all have a clean,
contemporary, yet stylish aesthetic that will appeal to a wide variety of
users, especially those creating lifestyle, instructional or educational
Media Lower Thirds is specifically designed for promoting your social media
accounts. The four most popular social media icons are included—Facebook,
Twitter, Google+ and Instagram—and there is a blank icon, that you can use for
your own, or any other logo and text combination.
Phone Flat Lower Third Pack uses the contemporary and ubiquitous smart
phone as its icon. In this lower third, a hand pops up holding a mobile phone
and spits out a blank banner for your text. There are three versions available:
casual, vacation, and business.
Lower Third graphic is simple and eye-catching. It features two versions: a coloured triangle
with radiating colours, and a more graphic black and white version of the same
These 20 amazing
lower thirds are just a small selection of the hundreds of awesome lower thirds
we have available at VideoHive,
so if none of them quite fit your needs, there are plenty of other great
options to choose from.
And if you want to
improve your skills building motion graphics yourself, then check out some of
the ever-so-useful 3D
and motion graphics tutorials we have on offer.